Tomorrow's News Today - September 1, 2008
From: Scottrade
Microsoft Buys Greenfield Online
Microsoft Corp. (MSFT) agreed to buy Greenfield Online
Inc. (SRVY) for $486 million, propelling the software giant
into the European market for shopping comparison Web
sites for computers, cameras and other merchandise.
Greenfield, based in Wilton, Conn., runs a Web site called
Ciao for people to compare prices, and review products
and the merchants selling. Greenfield is paid a commission
from the merchants when people use the site to buy products.
Microsoft bought a similar site in the U.S. last year
called Jellyfish.
Buying Greenfield is a quick way for Microsoft to get into
Europe’s price-comparison market. Ciao has signed up
2,200 merchants, and gets 26.5 million visitors a month,
according to ComScore Inc. data cited by Microsoft. It
operates in the U.K., Germany, France, Italy, Spain, the
Netherlands and Sweden.
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